UX Instructor⬩HCD & JTBD Facilitator
Bridging 10+ years of enterprise SaaS expertise with the future of AI: designing intelligent service-industry interfaces and teaching mixed methods design research with AI as a professor at UT Dallas.
Selected Work
Every project is its own universe
Ziosk – Coming Soon
Signal Over Sound — Designing an AI Powered Insights Engine
Service Industry
Product Design
Mobile App
In-Progress
Currently executing an end-to-end research & design strategy for a solution that helps restaurant operations derive actionable intelligence from guest reviews.
NEC
Designing an Efficient TSA Security Kiosk Interface
Tablet
Desktop
Public Safety
Product Design
Product Design
+33%
Operational Efficiency
+30%
Passenger Verification
99.98%
Verification Accuracy
Cox Automotive
Streamlining the User Workflow & Unlocking $3M in Cost Savings
Enterprise SaaS
Desktop Web
Product Design
B2B
Automotive
80%
Usability Success
+40%
Workflow Efficiency
$3M
Cost Savings
I've Worked With
Past Work
Over a decade of leading strategy, research, and service design initiatives. Case studies available upon request.
JCPenney
Checkout Experience
eCommerce
UX Design
Responsive Web
Leading the checkout redesign, simplifying the user flow, resulting +1.34% conversion, -2% dropouts—directly supporting revenue.
Cox Automotive
Removing Workflow Inefficiencies
Enterprise SaaS
UX Research
Jobs-to-be-Done
B2B
Spearheading research to eliminate 55% of the employee workflow inefficiencies.
NEC
Patient Visitor Management
Healthcare
Service Design
B2B
Responsive Web
Designing the new service for a visitor check-in solution, saving nursing staff time by 31%.
Santander Bank
Employee Intranet
Responsive Web
UX Design
Leading an end-to-end employee intranet redesign, reducing information discovery time by 50%.
NEC
Facial Recognition Security System
Public Safety
Product Design
B2B
Desktop
Designing an AI surveillance application end-to-end for security personnel
NEC
Visitor Check-In System
Dealership
Service Design
B2B
Mobile
Tablet
A 24% increase in Prepaid Maintenance Plan sales, resulting in savings for the customer and loyalty for the dealership.
Cox Automotive
SaaS Platform Enhancement
UX Strategy
B2B
Leadership Influence
Storytelling
Secured $1.2M investment in UX enhancement by visually storytelling customer impact.
UX Articles
Revealing the UX Entropy
As designers, we love selling the upside: “Here’s how we’ll improve users’ lives.” But great visions also answer: “What happens if we do nothing?”
Stop the UX Research Bottleneck
Why moving from project-based to continuous UX research enables a reduction in research time.
Luis Martinez
I believe the magic of product design happens when teams are deeply connected—to each other and to the user.
As a UX & Product Designer, my superpower is facilitation. I use proven, human-centered workshops and methods to cut through the noise, build shared understanding, and get everyone on the same page. This creates a clear runway for us to execute a powerful design strategy with confidence and clarity.
Expertise
Instructor
As a UTD professor, I bridge theory and industry practice through engaging lectures on ethical AI design research methods.
Facilitator
I keep teams in sync and ideas flowing with expert facilitation—turning collaboration into innovation and alignment into action.
Leadership
As Toastmasters President, I led with purpose—aligning leaders, driving engagement, and fostering a culture of growth to elevate the entire club
Speaker
I sharpen my public speaking skills while empowering others through thoughtful, constructive feedback—turning words into impact.
Power Ups
Kind Words
Mark Walker
Product Leader – Cox Automotive
Luis consistently demonstrated exceptional talent in leading large-scale discovery efforts and crafting strategic approaches to address challenges ranging from greenfield solutions to ambiguous process hurdles.
Morgan Bryant
Agile Leader – Cox Automotive
I attended a user design class facilitated by Luis, and it was an extremely valuable experience. His teachings were both beneficial and engaging, creating a comfortable environment for sharing ideas!
Mack Nakawaga
VP of Business Development – NEC
I have worked with Luis for over three years and have always known him to be a creative and responsible individual. His UX/UI design, customer management skills, and expertise were vital several global company projects.